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According to their senior manager, Samsung might leave the laptop market over the next three years if they don’t triple their sales. Senior Manager Sukyong Hong says that for the company to remain sustainable, they have to sell 11 million laptops in 2011.
As of now the Korean manufacturer only has 1.7% of the international laptop market, but it needs to reach 5.7% in three years to meet its minimum survival volume. Although their laptops don’t sell as well as other brands, Samsung manufactures 80% of laptop components, including batteries, hard disks, optical drives, batteries, and TFT panels. Their clients are usually large manufacturers like Acer and Apple.
While this is happening, the company is also replacing its CEO, Yun Jong-yong as well as Hwang Chang-gyu, head of the semiconductor business.
